We are a traditional bicycle shop, established in 1980, aiming to cater for as many different aspects of the ever expanding world of cycling.

We have been on the receiving end of poor service in retail and as a result, we pride ourselves on our customer service and will often go out of our way to help.

We appreciate that the world is a changing place and with the growth of the internet, people expect more from the high street and we completely agree that you should. We try our utmost to offer something that you will be hard pushed to find on the internet: A friendly, helpful and personal service.

We have a theory: If you walk out of our door with a smile, you'll come back.

We will happily offer free advice and answer any questions you may have in an honest and knowledgeable way, so please come and talk to us.

We try to keep on top of email and updating our site, but the majority of the time, we're in the shop, keeping the bikes of Herefordshire rolling and their owners smiling, so please bear with us if something seems amiss on our site.